Why Berkshire Hathaway HomeServices + Dr. Jan Duffy Wins When Your Home Doesn't Sell
Three critical advantages that turn expired listings into sold properties. Institutional marketing power, pricing mastery, and proactive communication that boutique firms simply can't match.
Licensed Real Estate Professional | Berkshire Hathaway HomeServices | Las Vegas, NV | License #S.0197614
The Truth About Why Your Home Didn't Sell
After analyzing hundreds of expired listings, three critical failures emerge: insufficient marketing exposure beyond basic MLS, overpricing by 5-15%, and poor agent communication. Dr. Janet Duffy with Berkshire Hathaway HomeServices addresses all three with institutional power that boutique firms simply can't match.
87% Failed Due to Weak Marketing
Most expired listings received only basic MLS exposure. Your home never reached the qualified buyers actively searching through luxury networks, national advertising, and international channels.
73% Were Overpriced 5-15%
The number one killer: agents told you what you wanted to hear about price rather than market reality. Wrong pricing prevented offers even when buyers were interested.
68% Had Poor Communication
Radio silence from agents for weeks at a time. No showing feedback, no strategy adjustments, no proactive communication about what was working and what wasn't.
Advantage #1: Institutional Marketing Power & National Exposure
When your home didn't sell due to insufficient exposure, Dr. Jan + Berkshire Hathaway HomeServices delivers marketing power that regional and boutique firms simply cannot match.
Dr. Jan + BHHS Marketing Advantages
- ✓Global Berkshire Hathaway brand with Fortune 100 recognition reaches international luxury buyers
- ✓TV, radio, print advertising that Simply Vegas, Realty ONE, and boutique firms can't match
- ✓Luxury network connections across all 50 states + international offices
- ✓Premium syndication to Wall Street Journal, NYT Real Estate, and elite luxury portals
Result: Your home gets seen by 10X more qualified buyers with institutional backing
Competitive Comparison
Realty ONE Group
Strong local presence, but purely regional marketing footprint. Can't match BHHS national and international reach.
Simply Vegas
Boutique luxury focus limits exposure to their 600-agent network only. No national advertising or institutional backing.
eXp Realty
Cloud-based with weak local luxury connections; no print/broadcast advertising to reach serious buyers.
Urban Nest (now Real)
Recently merged - uncertain marketing infrastructure during transition. No proven track record post-merger.
The Marketing Reality
When your home expired with limited marketing, it wasn't seen by the buyers who were actively looking. Regional firms and boutique agencies simply don't have access to the national advertising, luxury networks, and international channels that Berkshire Hathaway HomeServices provides.
Dr. Jan leverages BHHS institutional marketing power to ensure your home reaches qualified buyers through multiple channels: luxury agent networks, national advertising, premium real estate portals, and international referral partners that regional firms can't access.
This isn't just better MLS photos - it's institutional marketing power that gets your home in front of 10X more qualified buyers. When buyers are searching through Wall Street Journal Real Estate or BHHS luxury networks, your home appears where competitors' listings don't.
Advantage #2: Pricing Mastery Backed by 30+ Years of Data
When your home didn't sell due to overpricing, Dr. Jan's PhD-level analytical approach combined with proprietary BHHS valuation tools ensures accurate pricing that attracts buyers while protecting your equity.
Dr. Jan + BHHS Pricing Advantages
- ✓PhD-level analytical approach to CMAs using proprietary BHHS valuation tools
- ✓30 years of Vegas market cycles - survived 2008 crash, understands true value vs. emotion
- ✓Direct, honest pricing conversations that protect your equity while attracting buyers
- ✓Real-time adjustment strategy based on showing feedback and market shifts
The Truth: Most agents overprice to get your signature. Dr. Jan prices to get your home SOLD - even if it means a tough conversation upfront.
Why Other Agents Get Pricing Wrong
Realty ONE Group
Agents may overprice to win listing, then chase market down - the classic mistake that kills expired listings.
Simply Vegas
Boutique "luxury" pricing often inflated to justify premium positioning, scaring away buyers who know real market value.
eXp Realty
Virtual model means less face-time for tough pricing conversations. Agents may avoid honest discussions to keep listing.
Urban Nest/Real
Good luxury pricing track record, but recent merger into Real means pricing strategy uncertain during transition period.
Dr. Jan's Pricing Philosophy
After 30 years in Las Vegas real estate, Dr. Jan has seen every market cycle. She understands that most agents overprice to win the listing, knowing they'll have to reduce later. This approach wastes your time and money while your home sits on the market.
Dr. Jan uses proprietary BHHS valuation tools combined with her PhD-level analytical approach to determine accurate pricing from day one. She'll have the tough conversation upfront: price your home correctly to sell quickly, or price high and watch it sit.
Her pricing strategy includes real-time adjustments based on showing feedback and market shifts. If initial pricing isn't attracting buyers, she pivots within 14-21 days rather than waiting weeks for the market to catch up.
The result: homes priced correctly from the start sell faster and for better net proceeds than homes that chase the market downward after being overpriced initially.
Advantage #3: Proactive Communication & Strategic Pivots
When your home didn't sell due to poor agent communication, Dr. Jan delivers weekly updates, 24/7 accessibility, and strategic pivots that keep your listing moving toward sale.
Dr. Jan + BHHS Communication Advantages
- ✓Weekly market updates with showing feedback, competitor analysis, and strategy adjustments
- ✓24/7 accessibility at 702-222-1964 for questions, concerns, or market shifts
- ✓Strategic price/marketing pivots within 14-21 days if initial strategy isn't working
- ✓Full transparency on what's working, what's not, and exactly what needs to change
Reality Check: Dr. Jan treats every listing like her own investment property - because reputation matters more than any single commission.
Communication Failures at Other Firms
Realty ONE Group
1,200 agents = diluted broker support and inconsistent communication standards. Your listing may get lost in volume.
Simply Vegas
Smaller firm means better than mega-brokerages, but lacks BHHS systematic accountability and communication protocols.
eXp Realty
Virtual structure makes it harder to get face-time. Relationship feels transactional rather than consultative partnership.
Urban Nest/Real
Merger chaos means agents distracted by transition, uncertain communication protocols during integration period.
How Dr. Jan's Communication Works
When your previous agent went radio silent, your home stopped moving. Dr. Jan maintains weekly communication with detailed updates: showing feedback, competitor analysis, market shifts, and strategic adjustments needed to keep your listing competitive.
You'll receive weekly reports showing exactly what's happening: how many showings, buyer feedback themes, competitor listings that sold, and specific recommendations for price or marketing adjustments.
If your initial strategy isn't working, Dr. Jan pivots within 14-21 days rather than waiting weeks. This proactive approach means your home adapts to market conditions immediately, not after months of silence and stagnation.
You have 24/7 access at 702-222-1964. Questions about a showing? Call. Concerned about market conditions? Call. Need clarification on strategy? Call. Dr. Jan treats your listing like it's her own investment - because her reputation depends on results, not excuses.
The Expired Listing Turnaround Plan
When you switch to Dr. Jan after an expired listing, here's what changes immediately - a systematic approach that addresses every failure from your previous listing.
Week 1
Full listing audit - honest assessment of what went wrong (price, photos, marketing, agent effort)
Week 2
New professional photography, staging consultation, updated marketing materials with BHHS luxury branding
Week 3
Strategic repricing based on current absorption rates and fresh CMAs - no guessing
Week 4
Aggressive outreach to BHHS agent network (900+ agents), luxury buyer database, and international referral partners
Ongoing: Weekly Feedback & Strategy
After Week 4, you'll receive weekly feedback reports with showing analysis, buyer feedback themes, competitor activity, and strategic adjustments. Dr. Jan doesn't "set it and forget it" - she actively manages your listing until it's sold.
Every week brings new data: what's working, what's not, and exactly what needs to change. If price needs adjustment, it happens. If marketing needs enhancement, it happens. If strategy needs pivot, it happens - immediately, not after months of silence.
Ready for Institutional Power?
Your home deserves a second chance with a first-class strategy. Let's analyze exactly what went wrong and build the winning plan.
No-pressure expired listing consultation. Your equity is too important to trust to hope and luck.