The Expired Listing Turnaround Plan: From Failed to Sold in 30 Days
When you switch to Dr. Jan after an expired listing, here's exactly what changes immediately - a systematic 4-week plan that addresses every failure from your previous listing.
Licensed Real Estate Professional | Berkshire Hathaway HomeServices | Las Vegas, NV | License #S.0197614
Week 1: Full Listing Audit & Honest Assessment
The first week with Dr. Jan begins with a complete audit of what went wrong with your previous listing. No sugar-coating, no excuses - just honest assessment of pricing, photos, marketing, and agent effort.
Audit Components
- ✓Pricing analysis: Was your home priced correctly against comparable sales and absorption rates?
- ✓Photo quality: Professional photography or amateur shots that didn't showcase your home?
- ✓Marketing reach: Basic MLS only, or actual marketing through multiple channels?
- ✓Agent effort: Did your agent provide showing feedback, strategy adjustments, and proactive communication?
The Honest Conversation
Dr. Jan will tell you exactly what went wrong: Was pricing too high? Were photos poor quality? Was marketing insufficient? Did agent communication break down? She'll provide the honest assessment you need to fix issues.
This audit isn't about blaming - it's about identifying specific failures so they can be corrected. Every expired listing has specific problems that can be fixed with the right approach.
By the end of Week 1, you'll know exactly what failed and have a clear plan to address each issue systematically.
Week 2: Professional Presentation & Marketing Materials
Week 2 focuses on professional presentation that showcases your home at its best. New photography, staging consultation, and updated marketing materials with Berkshire Hathaway HomeServices luxury branding.
Professional Photography
Dr. Jan invests in professional photography that showcases your home's best features. No more dark, amateur shots - your home will be presented professionally from day one.
Professional photos include proper lighting, wide-angle shots that show space accurately, and staging that makes rooms look inviting. These photos go beyond MLS - they appear in BHHS luxury marketing materials.
First impressions matter. Buyers form opinions in seconds when viewing photos. Professional photography ensures those first impressions are positive.
Staging Consultation
Dr. Jan provides staging consultation to help you present your home at its best. Whether using your existing furniture or bringing in professional staging, the goal is making your home show beautifully.
Staging isn't about hiding problems - it's about showcasing potential. Buyers need to see how spaces function and how beautiful your home can look when properly presented.
Simple improvements like decluttering, depersonalizing, and strategic furniture placement can dramatically improve buyer response. Dr. Jan identifies which improvements provide best return on investment.
BHHS Luxury Branding
Marketing materials are updated with Berkshire Hathaway HomeServices luxury branding that signals quality and institutional backing. Your home isn't just another listing - it's a BHHS property.
These branded materials appear in premium channels: Wall Street Journal Real Estate, NYT Real Estate sections, and elite luxury portals where serious buyers search. Regional firms can't access these channels.
Week 3: Strategic Repricing Based on Current Market
Week 3 focuses on strategic repricing based on current absorption rates and fresh comparative market analysis. No guessing - pricing based on real market data and current conditions.
Fresh CMA Analysis
Dr. Jan conducts fresh comparative market analysis using current data: recent comparable sales, active competition, days on market trends, and absorption rates for your specific area.
Markets change constantly. What was appropriate pricing three months ago may not be correct today. Fresh CMAs ensure pricing reflects current market conditions, not outdated data.
This analysis uses proprietary BHHS valuation tools combined with Dr. Jan's 30 years of Vegas market experience to determine optimal pricing strategy.
Absorption Rate Analysis
Understanding absorption rates tells you how quickly homes are selling in your area at current price points. If absorption is slow, pricing may need adjustment. If absorption is strong, pricing may be on target.
This data-driven approach means pricing decisions aren't based on hope or emotion - they're based on actual market performance data that shows what prices buyers are accepting.
Result: Strategic repricing that positions your home competitively in current market conditions, not based on what worked months ago when your first listing failed.
Week 4: Aggressive Outreach & Network Activation
Week 4 activates Berkshire Hathaway HomeServices networks to ensure your home reaches qualified buyers through channels that previous agents couldn't access.
BHHS Agent Network
900+ Berkshire Hathaway agents in Nevada receive your listing through internal network. These agents have buyers actively searching for properties like yours.
Luxury Buyer Database
BHHS maintains luxury buyer databases with clients who have purchased high-end properties. Your home is promoted to these qualified buyers directly.
International Referrals
BHHS international offices and referral partners receive your listing. If buyers in New York, California, or international markets are looking for Las Vegas properties, they see your home.
The Network Advantage
When your previous listing failed, it likely wasn't promoted to agent networks, luxury buyer databases, or international referral partners. Dr. Jan activates all of these channels in Week 4.
Your home isn't just on MLS - it's actively promoted to 900+ BHHS agents, luxury buyer databases, and international referral partners who have clients actively searching. This network reach is what turns expired listings into sold properties.
Ongoing: Weekly Feedback & Strategic Adjustments
After Week 4, the turnaround plan continues with weekly feedback reports, showing analysis, and strategic adjustments until your home is sold. This ongoing management is what keeps expired listings moving toward sale.
Weekly Reporting System
Every week you'll receive detailed reports showing: showing frequency, buyer feedback themes, competitor activity, and strategic recommendations. No more radio silence - you know exactly what's happening with your listing.
These reports identify patterns: Are buyers consistently saying price? Are showings happening but no offers? Is competition affecting interest? Based on this data, Dr. Jan makes strategic adjustments.
If price needs adjustment, it happens. If marketing needs enhancement, it happens. If strategy needs pivot, it happens - immediately, not after weeks of stagnation. This proactive management is what turns expired listings into sold properties.
Ready for the Turnaround Plan?
If your home didn't sell, get a systematic 4-week plan that fixes every failure and gets your home sold.