Pricing Mastery: Why 73% of Expired Listings Were Overpriced
Your home didn't sell because it was priced 5-15% too high. Dr. Jan's PhD-level pricing approach backed by 30 years of Vegas market data ensures accurate pricing that attracts buyers.
Licensed Real Estate Professional | Berkshire Hathaway HomeServices | Las Vegas, NV | License #S.0197614
The Pricing Problem: 73% Overpriced by 5-15%
Research shows that 73% of expired listings were overpriced by 5-15% - the number one reason homes don't sell. Most agents overprice to win the listing, knowing they'll have to reduce later. This approach wastes your time and money while your home sits on the market.
What Wrong Pricing Looks Like
- ✗Agent told you what you wanted to hear about price, not market reality
- ✗Price based on emotion, not comparable sales and absorption rates
- ✗No real-time adjustments based on showing feedback
- ✗Chasing market down after initial overpricing reduces net proceeds
- ✗No tough conversation upfront - agent avoided honest pricing discussion
Dr. Jan's PhD-Level Pricing Approach
Dr. Jan combines her PhD-level analytical approach with proprietary Berkshire Hathaway HomeServices valuation tools and 30 years of Las Vegas market experience to determine accurate pricing from day one.
Proprietary BHHS Valuation Tools
Dr. Jan has access to proprietary Berkshire Hathaway HomeServices valuation tools that analyze market data, absorption rates, and buyer behavior patterns that generic CMAs miss.
These tools combine recent comparable sales, current competition, days on market trends, and buyer feedback data to determine optimal pricing strategy.
Result: Pricing based on data, not emotion or what you want to hear.
30 Years of Vegas Market Cycles
Dr. Jan survived the 2008 crash and understands how Las Vegas markets cycle. She knows the difference between true market value and emotional pricing that doesn't work.
Her experience includes every market condition: boom markets, crash markets, recovery markets, and balanced markets. This experience prevents pricing mistakes that inexperienced agents make.
When you price with Dr. Jan, you're pricing with someone who's seen it all and knows what actually sells.
The Tough Conversation Upfront
Most agents overprice to get your signature, knowing they'll reduce later. Dr. Jan will have the tough conversation upfront: price your home correctly to sell quickly, or price high and watch it sit.
She'll show you the data: comparable sales, absorption rates, buyer feedback patterns, and market trends. If the data says your price is too high, she'll tell you directly - because she prices to get your home SOLD, not to win the listing.
The truth: Most agents overprice to get your signature. Dr. Jan prices to get your home SOLD - even if it means a tough conversation upfront.
Real-Time Adjustment Strategy
Even with perfect initial pricing, markets shift. Dr. Jan monitors showing feedback, buyer interest, and competitor activity to adjust strategy in real-time.
14-21 Day Pivot Strategy
If your initial pricing isn't attracting buyers, Dr. Jan pivots within 14-21 days rather than waiting weeks for the market to catch up. This proactive approach means your home adapts to market conditions immediately.
She analyzes showing feedback patterns: Are buyers saying price? Are showings happening but no offers? Is competition affecting interest? Based on this data, she adjusts price or marketing strategy quickly.
The goal: Keep your listing competitive and moving toward sale, not sitting stagnant while hoping something changes.
Weekly Feedback Analysis
You'll receive weekly reports showing buyer feedback themes, showing frequency patterns, and competitor activity. If patterns suggest pricing adjustment needed, it happens immediately.
This data-driven approach means your pricing strategy evolves based on actual buyer behavior, not guesswork. If buyers consistently say price, adjustment happens. If showings are strong but no offers, different adjustments are made.
Result: Homes priced correctly from start sell faster and for better net proceeds than homes that chase market downward after overpricing initially.
Why Other Agents Get Pricing Wrong
Realty ONE Group
Agents may overprice to win listing, then chase market down - the classic mistake that kills expired listings. Volume focus can lead to pricing errors.
Simply Vegas
Boutique "luxury" pricing often inflated to justify premium positioning, scaring away buyers who know real market value. Luxury branding doesn't equal higher prices.
eXp Realty
Virtual model means less face-time for tough pricing conversations. Agents may avoid honest discussions to keep listing rather than having difficult pricing talk.
Urban Nest/Real
Good luxury pricing track record, but recent merger into Real means pricing strategy uncertain during transition period. May lack consistency during merger.
Ready for Pricing Mastery?
If your home didn't sell due to overpricing, get accurate pricing that attracts buyers from day one.