Institutional Marketing Power: Why 87% of Expired Listings Failed
Your home didn't sell because it never reached qualified buyers. Dr. Jan + Berkshire Hathaway HomeServices delivers global marketing reach that regional firms simply can't match.
Licensed Real Estate Professional | Berkshire Hathaway HomeServices | Las Vegas, NV | License #S.0197614
The Marketing Problem: 87% Failed Due to Insufficient Exposure
Research shows that 87% of expired listings failed because they received only basic MLS exposure. Your home never reached the qualified buyers actively searching through luxury networks, national advertising, and international channels. Regional firms and boutique agencies simply don't have access to the marketing channels that serious buyers use.
What Failed Marketing Looks Like
- ✗Basic MLS listing only - no additional exposure
- ✗No national advertising to reach out-of-state buyers
- ✗Limited luxury network connections
- ✗No premium portal syndication (Wall Street Journal, NYT Real Estate)
- ✗No international referral partner network
Berkshire Hathaway HomeServices: Institutional Marketing Power
Dr. Jan leverages Berkshire Hathaway HomeServices' Fortune 100 marketing power to ensure your home reaches qualified buyers through channels that regional firms can't access.
Global Brand Recognition
Berkshire Hathaway is a Fortune 100 company with instant recognition among luxury buyers. When your home carries the BHHS brand, it signals quality and institutional backing that attracts serious buyers.
International buyers, out-of-state investors, and luxury shoppers recognize Berkshire Hathaway as a trusted brand. This brand power opens doors that regional firms simply can't match.
Your home isn't just another listing - it's a Berkshire Hathaway HomeServices property with institutional marketing behind it.
National & International Advertising
BHHS properties receive exposure through TV, radio, and print advertising that reaches buyers across the country. Simply Vegas, Realty ONE, and boutique firms don't have budgets for national advertising.
Your home appears in Wall Street Journal Real Estate, NYT Real Estate sections, and elite luxury portals where serious buyers search. Regional firms can't access these premium channels.
This isn't just better photos - it's your home appearing where wealthy buyers actually look for properties, not just on local MLS.
Luxury Network Connections
BHHS has 900+ agents in Nevada alone, plus luxury network connections across all 50 states and international offices. When you list with Dr. Jan, your home is promoted to this entire network.
Luxury buyers work with luxury agents who search through BHHS networks. Your home appears in searches by agents who specialize in high-end properties, not just local agents browsing MLS.
Result: Your home gets seen by 10X more qualified buyers with institutional backing. If a buyer in New York wants a Las Vegas property, their BHHS agent finds your listing through the network - something that doesn't happen with regional firms.
Why Regional Firms Can't Match BHHS Marketing
Realty ONE Group: Regional Only
Strong local presence in Las Vegas, but purely regional marketing footprint. No national advertising, limited luxury network connections beyond Nevada.
Can't reach out-of-state buyers through national channels that BHHS accesses.
Simply Vegas: Boutique Limitations
Boutique luxury focus limits exposure to their 600-agent network only. No TV/radio/print advertising budgets, no national reach.
Great for local luxury, but can't match BHHS global brand recognition and international buyer reach.
eXp Realty: Virtual Limitations
Cloud-based model with weak local luxury connections. No print/broadcast advertising to reach serious buyers.
Virtual structure doesn't provide institutional marketing power or premium portal access that BHHS delivers.
Urban Nest/Real: Merger Uncertainty
Recently merged into Real - uncertain marketing infrastructure during transition. No proven track record post-merger.
Can't guarantee marketing continuity or access to networks during merger transition period.
Ready for Institutional Marketing Power?
If your home didn't sell due to weak marketing, BHHS delivers the exposure it deserves.